Valas Media

Valas Media - Privacy Policy

Last updated: Jan 11, 2017

This Privacy Policy (the "Privacy Policy") describes the ways Valas Media Oy, company registration number 2265587-6, a Finnish limited liability company, having its registered address at Syvanojantie 221, 31530 Pyoli, FINLAND ("Valas Media", "us", "our" or "we") collects, stores, uses, and manages the information, including personally identifiable information ("Personal Information"), in connection with our mobile games and websites (collectively, the "Service").

All Services provided by Valas Media are governed by this Privacy Policy and by using or accessing a Service You give consent to the processing, use and disclosure of your Personal Information. Please do not install or use the Services if you do not agree to this Privacy Policy.

Valas Media reserves the right to modify this Privacy Policy. Your continued use of Services will signify your acceptance of the changes to this Privacy Policy. We encourage you to periodically review this Privacy Policy for the latest information on our privacy practices.

1. How We Collect Your data

The situations when we collect your data, including Personal Information, include but are not limited to following:

  1. purchasing a product or services within our mobile game ("IAP" or "in-app purchase");
  2. requesting technical support from us; or
  3. providing feedback to us;
The data we process on you may include, but is not limited to: name, email address and device ID, IP-address. In addition, our outsourcing partners and third party analytics service providers may collect your unique device ID (persistent/non-persistent), hardware type, media access control ("MAC") address, international mobile equipment identity ("IMEI"), IDFA (Identifier For Advertisers), Android ID (Android device), Google Advertiser ID, and network status (WiFi/3G) the version of your operating system ("OS"), application usage data, hardware type, browser information and in-game information, and your device name. This information is used to understand and analyze usage trends. The situations when we and third party service providers collect Personal Information and other data from you is described below in more detail.

2. Ad Networks

We reserve the right to use and disclose the collected, non-personal data for purposes of behaviorally targeted advertising by us or our partners and contractors.

We may employ third party ad serving technologies that use certain methods to collect information as a result of ad serving through Services. These third parties may collect and use data, for such purposes, including but not limited to, data such as IP address, Device ID (persistent/non-persistent), MAC address, installed software, application usage data, hardware type, OS information, browser information, in-game information, IMEI and your device name. The foregoing data may be used and disclosed in accordance with this Privacy Policy and the privacy policy of the third party providing the ad serving technology.

If you wish to "opt out" of targeted advertising, click the following link: Please note that if you choose to "opt out" it does not mean that you will no longer receive advertising. It just means that the advertising you see displayed will not be customized to you and your interests and may be less relevant to you.

In addition, you may see our mobile games advertised in other services. After clicking on one of these advertisements and installing our mobile game, you will become a user of our Service. In order to verify the installs, we may have to share a device identifier with the advertiser.

3. Mobile Analytics

We use your information to enable analytics provided by third parties such as Flurry and GameAnalytics. We use analytical information for supporting business analysis and operations, business intelligence, product development, improving products and services, personalizing content, providing advertising, and making recommendations.

We do not link the information we store within the analytics software to any Personal Information you submit within our Services. For more information about Flurry and Game Analytics its services please see and

4. Third Party Tracking Technologies

Our third party analytics and tracking tool service providers use technologies such as cookies, beacons, scripts, tags and other storage technologies to identify a user's mobile device and to "remember" things about your visit, such as your preferences or a user name and password. Information contained in a cookie may be linked to your Personal Information, such as your IP address, User agent, platform, SDK version, anonymous User ID, time stamp Developer Key, application version, device identifiers such as: IDFA (Identifier For Advertisers), Android ID (Android device), Google Advertiser ID, device model, manufacture, OS version, in-app events, and network status (WiFi/3G), for purposes such as improving the quality of our Services, tailoring recommendations to your interests, and making the Service easier to use. You can disable cookies at any time, however in such an event you may not be able to access or use features of the Service.

We may feature advertisements served by third parties that deliver cookies to your mobile device so the content you access and advertisements you see can be tracked. Since the third party advertising companies associate your mobile device with IDFA number, they will be able to recognize your mobile device each time they send you an advertisement. These advertisers may use information about your visits to our Service and third party websites and applications in order to measure advertisement performance and to provide advertisements about goods and services of interest to you. This Privacy Policy does not apply to, and we are not responsible for the data collection practices of these third party advertisers, and we encourage you to check their privacy policies to learn more about their use of cookies and other technology.

If you wish to opt-out of third party analytics and tracking services you may click on the following link for more information:

5. Facebook Connect and Inviting Friends

You can log in to our Service using sign-in services ("SN Service") such as Facebook Connect. These services will authenticate your identity and provide you the option to share certain Personal Information with us such as your name, email address, and resume to pre-populate our sign up form. Services like Facebook Connect give you the option to post information about your activities on this Web site to your profile page to share with others within your network.

We may collect and record information through the SN Service in accordance with the policies and terms of that SN Service. The information we collect when you connect your user account to an SN Service may include: (1) your name, (2) your SN Service user identification number and/or user name, (3) locale, city, state and country, (4) sex, (5) birth date, (6) email address, (7) profile picture or its URL, and (8) the SN Service user identification numbers for your friends that are also connected to our games. If you want us to delete the data we receive from Facebook please contact us at

Furthermore, we may offer you the opportunity to invite your contacts from a SN Service (such as your Facebook friends) so that those contacts can be located in our mobile games and/or you can invite them to join you in our mobile games. Such contact information will be used only for the purpose of sending communications to the addressee. You or the third party may contact us at to request the removal of this information from our database to the extent we store any of this information.

6. Third Party Terms and Conditions

Please note that your access to and use of the Services may be subject to certain third party terms and conditions and Valas Media is not liable for any such third parties' use of your Personal Information.

Certain Services that Valas Media may offer, such as in-app purchases within our games may use third party services to provide authentication for the Services. In connection with such use, certain personally identifiable user information, such as IP address may be transferred automatically to and from Valas Media.

Such third parties may also use unique session ID's, cookies, APIs, and SDKs in our services to enable them to collect and analyze user information on our behalf. The third parties may have access to information such as IP address (including country of origin), App version, device operating system (including version), device make and model, UDID or other unique device identifier (only in anonymized form - i.e., not associated with any other personally identifiable information), and the current time each time you launch our mobile game application for the purpose of providing their services under their respective privacy policies. Our privacy policy does not cover the use of tracking tools from third parties. We do not have access or control over these third parties.

In addition, we may disclose your personal data to third parties in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of Valas Media's stock and/or assets or other corporate change, including, without limitation, during the course of any due diligence process provided, however, that this Privacy Policy shall continue to govern such personal data.

7. Disclosure and Transfer of Personal Data

Personal data may be disclosed to third parties including third parties located outside the European Union or the European Economic Area in accordance with applicable legislation and this Privacy Policy.

We may use third parties to collect and process personal data on our behalf and in according to our instructions. Valas Media is not liable for the acts and omissions of these third parties, except as provided by mandatory law.

8. Data Retention and Correctness

We retain the collected data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter we delete all aforementioned data in its possession within a reasonable timeframe.

Some data may be further retained if necessary to resolve disputes, enforce Valas Media user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services.

Please note that we do not verify the correctness of personal data. If your personal information changes, or if you no longer desire our service, you may correct, update, or delete inaccuracies by making the change within your account settings or by contacting us at

9. Special Note about Children's Privacy

Valas Media does not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to use our Service. If you are under 13, please do not send any information about yourself to us, including but not limited your name, address, telephone number, or email address. No one under the age of 13 may provide any personal information. In the event that we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under the age of 13, please contact us at

10. Further information

This Privacy Policy is governed by Finnish law excluding its choice of law provisions.

Valas Media makes good faith efforts to enable you to review, update or correct your personal data in Valas Media's possession. We will need sufficient information from you to establish your identity and to verify your access request, and also to assist us in handling your request.

If you have any questions about this Policy, please contact us at

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